How to get more out of your landing pages
El Greco – The Burial of the Count of Orgaz – WGA10486 (Photo credit: Wikipedia) Artists like El Greco (pictured) were known for creating art with invisible directional cues that caused the viewer’s...
View Article5 ways to get more out of your brand
A Hamburger, fries, and a coke from a fast-food restaurant. (Photo credit: Wikipedia) When you think of fast food, brands like McDonalds and Burger King might pop into your head. Now think of your own...
View ArticleMember Spotlight: Candy Beauchamp, OffAssist Virtual Bookkeeping
Meet Candy Beauchamp (@CandyTX), owner of OffAssist Virtual Bookkeeping, based in Austin, Texas. Candy was a real pioneer in the “virtual” industry, starting her business in 2002 as technology such as...
View ArticleParallax websites bring new dimension to website design
When people visit your website, they need to know the basics: who you are, what you do and how to contact you. But if you want to go beyond the minimum requirements of website best practices, then you...
View ArticleWhy you need a vacation (and should take one!)
Despite the freedom that owning a business provides (or should), many business owners don’t take their much-needed time off. Not even a few days for a short road trip. Why is that? It’s not that they...
View ArticleHow One-Sentence Job Descriptions can help you get back to basics
Business can become very complicated, especially as your business grows. But there’s a need to maintain simplicity amid all of the chaos. At this year’s Chick-fil-A Leadercast, author Andy Stanley...
View ArticleWriting business thank-you notes isn’t rocket science
You shouldn’t do nice things just for a ‘thank you’ — but it sure is nice to be thanked, isn’t it? When cousin Sally mails you a note thanking you for that tasty fruitcake you sent her for Christmas,...
View ArticleBusiness lunch etiquette: 5 business lunch no-nos
Meals have a way of bringing people together, and this is especially true in business. In fact, business lunches are a great way to connect with prospects and contacts in an informal, non-threatening...
View Article5 must-have leadership skills
For some reason, many business owners don’t consider themselves to be leaders. This fact alone can cause their businesses to suffer (or not thrive as much as they could). In this guest post for About...
View ArticleWho are your business mentors?
This month at EnMast, we’re talking about the value of business-owner communities. Within your community, I hope you are fortunate to have one or two (or three or four!) business mentors. As we often...
View ArticleHow to hire right, and reward right (for little or no money)
In these two guest posts for Big Ideas and Doostang, Brad Farris covers a good chunk of the employee life cycle, from hiring the right people to rewarding and motivating them after you’ve hired them so...
View ArticleWhy every business owner needs a community
If you are a church-goer, you may wonder like I do how the preacher always seems to cover exactly what I am experiencing that particular week. It’s as if he has insider information! Well, yesterday’s...
View ArticleGirl power! Why women business owners need to stick together
It’s a fact that women and men solve problems in different ways. Women tend to talk through their problems in great detail before arriving at a solution, while men generally don’t see the point in all...
View ArticleGive your staff some independence
Devan’s post on why employees need their bosses to take vacations offered an employee perspective on how great it is when the boss goes on vacation, much like when mom and dad go out of town. Things...
View ArticleSetting your own ‘business owner hours’
As business owners, we have a lot to get done! But it’s hard to be productive amid the constant interruptions during the day, like employee issues, client calls and the thousand other miscellaneous...
View ArticleI knew I wanted to start my business when [fill in the blank]
The journalist in me loves to ask business owners: Why did you start your business? In all my years of asking that question, I have found that for most people, the decision to go out on their own...
View ArticleThe ONE thing that marketing and sales cannot do without
Brad Farris’ book Marketing & Sales: A Love Story illustrates how marketing and sales are interconnected. When they work together, stand back because great things are about to happen! But another...
View ArticleMentoring: Give if you have received (and even if you haven’t)
When you’re troubled about your business, whom do you call to “pick their brain”? My guess is that even if you don’t have a business consultant or coach, you’ve got some go-to people who help you out...
View ArticleIs your sales approach from the 20th century?
No lie, the Swiss Miss girl showed up at my front door the other day. She had braids, the accent, that innocent look on her face – I mean, she was the whole package. Hello! How are you today? Fine. I...
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